Layers of love : exploring the interactive layers of brand love in the social media setting
Kaisa Aro and Kati Suomi and Richard Gyrd-Jones
| Year of publication: |
2023
|
|---|---|
| Authors: | Aro, Kaisa ; Suomi, Kati ; Jones, Richard |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 13, p. 87-110
|
| Subject: | Brand love | Brand relationships | Destination brand | Destination brand love | Interactions | Social media | WOM | Markenführung | Brand management | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenimage | Brand image | Tourismusmarketing | Tourism marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2020-0897 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448620