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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Psychology & marketing"
~subject:"Hotel industry"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Hotel industry
Brand management
262
Markenführung
262
Konsumentenverhalten
195
Brand image
163
Markenimage
163
Brand
107
Markenartikel
104
Beziehungsmarketing
80
Relationship marketing
80
Hotellerie
41
Advertising effects
35
Werbewirkung
35
Customer satisfaction
33
Kundenzufriedenheit
33
Social Web
28
Social web
28
Internet marketing
26
Online-Marketing
26
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Gastronomie
20
Luxury goods
20
Luxusgüter
20
Restaurant industry
20
Dienstleistungsqualität
18
Service quality
18
Brand loyalty
17
Advertising
14
Markentreue
14
Werbung
14
Brand equity
13
Confidence
12
Vertrauen
12
Viral marketing
12
Virales Marketing
12
Marketing management
11
Marketingmanagement
11
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153
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22
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Article
212
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213
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213
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Ahn, Jiseon
4
Han, Heesup
4
Woodside, Arch G.
4
Back, Ki-Joon
3
Bauer, Brittney C.
3
Kang, Juhee
3
King, Ceridwyn
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Wang, Yao-Chin
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Michael S. W.
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Rauschnabel, Philipp A.
2
Reynolds, Dennis
2
Rompay, Thomas J. L. van
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
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European journal of marketing
International journal of hospitality management
Psychology & marketing
Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
213
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213
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
10
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
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