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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~person:"Jang, Soocheong"
~subject:"Hotel industry"
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European journal of marketing
International journal of hospitality management
International journal of contemporary hospitality management
2
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ECONIS (ZBW)
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The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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The roles of brand equity and branding strategy : a study of restaurant food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
34
(
2013
),
pp. 192-201
Persistent link: https://www.econbiz.de/10009766701
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