The roles of brand equity and branding strategy : a study of restaurant food crises
Year of publication: |
2013
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Authors: | Seo, Soobin ; Jang, Soocheong |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 192-201
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Subject: | Gastronomie | Restaurant industry | Lebensmittelsicherheit | Food safety | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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