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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~subject:"Hotel industry"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Hotel industry
Brand management
150
Markenführung
150
Konsumentenverhalten
106
Brand image
93
Markenimage
93
Brand
59
Markenartikel
56
Beziehungsmarketing
54
Relationship marketing
54
Hotellerie
41
Customer satisfaction
25
Kundenzufriedenheit
25
Gastronomie
20
Restaurant industry
20
Emotion
18
Dienstleistungsqualität
17
Service quality
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Brand equity
13
Brand loyalty
13
Advertising effects
12
Luxury goods
12
Luxusgüter
12
Werbewirkung
12
Branding
10
Confidence
10
Markentreue
10
Vertrauen
10
Marketing management
9
Marketingmanagement
9
Brand trust
8
Personality psychology
8
Persönlichkeitspsychologie
8
Viral marketing
8
Virales Marketing
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English
124
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
King, Ceridwyn
3
Wang, Yao-Chin
3
Chua, Bee-Lia
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Magnini, Vincent P.
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shamim, Amjad
2
Singal, Manisha
2
So, Kevin Kam Fung
2
Song, Hak-jun
2
Sreejesh, S.
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
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European journal of marketing
International journal of hospitality management
Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
124
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121
Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Kang, Juhee
;
Tang, Liang
;
Lee, Ju Yup
;
Bosselman, Robert H.
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 809-818
Persistent link: https://www.econbiz.de/10009544299
Saved in:
122
The effects of customers’ perceptions of brand personality in casual theme restaurants
Kim, Dohee
;
Magnini, Vincent P.
;
Singal, Manisha
- In:
International journal of hospitality management
30
(
2011
)
2
,
pp. 448-458
Persistent link: https://www.econbiz.de/10008908363
Saved in:
123
Do brands matter? : a comparison of branded and independent hotels’ performance during a full economic cycle
O’Neill, John W.
;
Carlbäck, Mats
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 515-521
Persistent link: https://www.econbiz.de/10009130589
Saved in:
124
Bayesian approach to assess consumers' brand selection process and identification of brand attributes in a service context
Yoon, Hae Jin
;
Thompson, Sandra A.
;
Parsa, H. G.
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003798872
Saved in:
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