Understanding customer behavior in name-brand Korean coffee shops : the role of self-congruity and functional congruity
Year of publication: |
2012
|
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Authors: | Kang, Juhee ; Tang, Liang ; Lee, Ju Yup ; Bosselman, Robert H. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 3, p. 809-818
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Subject: | Gastronomie | Restaurant industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
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