//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Laroche, Michel"
~person:"Phau, Ian"
~person:"Wang, Cheng Lu"
~person:"Wong, IpKin Anthony"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social web
Konsumentenverhalten
65
Brand management
15
Markenführung
15
Brand
14
Markenartikel
14
Brand image
12
Markenimage
12
China
11
Cultural identity
10
Kulturelle Identität
10
Beziehungsmarketing
9
Globalisierung
9
Globalization
9
Relationship marketing
9
Welt
8
World
8
Emotion
7
International marketing
6
Internationales Marketing
6
Brand equity
5
Culture
5
Designation of origin
5
Herkunftsbezeichnung
5
National culture
5
Nationalkultur
5
Personality psychology
5
Persönlichkeitspsychologie
5
Ethnic group
4
Ethnische Gruppe
4
Internet
4
Internet marketing
4
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Canada
3
Customer satisfaction
3
Dienstleistungsqualität
3
more ...
less ...
Online availability
All
Undetermined
34
Type of publication
All
Article
63
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
65
Collection of articles of several authors
5
Sammelwerk
5
Language
All
English
65
Author
All
Guzman, Francisco
Laroche, Michel
Phau, Ian
Wang, Cheng Lu
Wong, IpKin Anthony
Ko, Eunju
22
Sharma, Piyush
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Mattila, Anna S.
15
Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Balaji, M. S.
12
Bartikowski, Boris
12
Teng, Lefa
12
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Beatty, Sharon E.
10
Oppewal, Harmen
10
Rana, Nripendra P.
10
Roy, Rajat
10
Chebat, Jean-Charles
9
Foxall, Gordon R.
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Shukla, Paurav
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Grunert, Klaus G.
8
Harris, Lloyd C.
8
Merchant, Altaf
8
Roy, Sanjit
8
Woisetschläger, David
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of travel and tourism marketing
9
Marketing intelligence & planning
8
International journal of hospitality management
7
International marketing review
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of international consumer marketing
6
The journal of brand management : an international journal
5
International journal of consumer studies
4
Journal of business ethics : JOBE
4
Tourism management : research, policies, practice
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
Journal of marketing communications
2
Journal of vacation marketing
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Cross cultural management : an international journal
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal for global business advancement : JGBA
1
Journal of Asian business
1
Journal of consumer behaviour
1
Journal of consumer behaviour : an international research review
1
more ...
less ...
Source
All
ECONIS (ZBW)
65
Showing
1
-
10
of
65
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
2
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
3
Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Kumar, Ajay
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
Saved in:
4
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
5
Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying
;
Jin, Fei
;
Wu, Banggang
;
Chen, Zhi
;
Wang, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
Saved in:
6
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
7
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
9
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
10
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->