The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Year of publication: |
2022
|
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Authors: | Wu, Ruijuan ; Chen, Jiuqi ; Wang, Cheng Lu ; Zhou, Liying |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 299-307
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Subject: | Emoji meaning multipleness | Human-face emoji | Processing fluency | Review helpfulness | User expertise | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing |
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