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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
2,945
Brand management
562
Markenführung
562
Brand image
527
Markenimage
527
Beziehungsmarketing
453
Relationship marketing
453
Brand
326
Markenartikel
321
Social Web
257
Internet marketing
244
Online-Marketing
243
Advertising effects
237
Werbewirkung
237
Emotion
230
Online retailing
202
Online-Handel
202
Customer satisfaction
194
Kundenzufriedenheit
194
Einzelhandel
175
Retail trade
175
Viral marketing
172
Virales Marketing
172
Personality psychology
162
Persönlichkeitspsychologie
162
Advertising
160
Luxury goods
157
Luxusgüter
157
Werbung
154
Dienstleistungsqualität
151
Service quality
151
Experiment
134
USA
130
United States
130
Marketing management
121
Marketingmanagement
121
Perception
107
Cognition
106
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Undetermined
1,743
Free
32
Type of publication
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Article
2,935
Book / Working Paper
11
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
2,946
Collection of articles of several authors
23
Sammelwerk
23
Conference paper
22
Konferenzbeitrag
22
Case study
4
Conference proceedings
4
Fallstudie
4
Konferenzschrift
4
Bibliografie enthalten
1
Bibliography included
1
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1
Systematic review
1
Übersichtsarbeit
1
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English
2,946
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Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Valette-Florence, Pierre
14
Balaji, M. S.
12
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
12
Dhar, Ravi
11
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Choi, Jeonghye
10
Rana, Nripendra P.
10
Roy, Rajat
10
Wang, Cheng Lu
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Guzman, Francisco
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Oppewal, Harmen
9
Phau, Ian
9
Shukla, Paurav
9
Geuens, Maggie
8
Grewal, Dhruv
8
Kumar, V.
8
Mattila, Anna S.
8
Merchant, Altaf
8
Roy, Sanjit
8
Woisetschläger, David
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Bijmolt, Tammo H. A.
7
Christodoulides, George
7
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Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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European journal of marketing : EJM
Journal of business research : JBR
Journal of marketing research : JMR
The journal of consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,946
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1
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
5
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
6
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
8
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
9
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
10
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
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