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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~person:"Guzman, Francisco"
~source:"econis"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Social web
Konsumentenverhalten
8
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Brand
3
Brand equity
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Beziehungsmarketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Brand activism
1
Brand architecture
1
Brand authenticity
1
Brand identity
1
Brand love
1
Brand personality
1
Brand resurrection movement
1
Branding
1
COVID-19
1
Co-creation
1
Consumer animosity
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate brand reputation
1
Corporate reputation
1
Corporate social responsibility
1
Country of origin
1
Cross-cultural change
1
Customer integration
1
Emotion
1
Engagement
1
Environmental consciousness
1
Environmental management
1
Environmental sustainability
1
Epidemic
1
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Aufsatz in Zeitschrift
Article in journal
8
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English
8
Author
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Guzman, Francisco
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
15
Dwivedi, Yogesh Kumar
15
Valette-Florence, Pierre
13
Balaji, M. S.
12
Bartikowski, Boris
12
Richard, Marie-Odile
12
Sharma, Piyush
11
Teng, Lefa
11
Rana, Nripendra P.
10
Roy, Rajat
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Melewar, T. C.
9
Oppewal, Harmen
9
Phau, Ian
9
Septianto, Felix
9
Wang, Cheng Lu
9
Choi, Jeonghye
8
Merchant, Altaf
8
Roy, Sanjit
8
Shukla, Paurav
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Dennis, Charles
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
Hogg, Margaret K.
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Lunardo, Renaud
7
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European journal of marketing : EJM
Journal of business research : JBR
The journal of consumer marketing
The journal of product & brand management
9
International marketing review
2
Journal of retailing and consumer services
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
5
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
6
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
7
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
8
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
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