Co-creation of brand identities : consumer and industry influence and motivations
Eric Kennedy and Francisco Guzmán (Department of Marketing and Logistics, University of North Texas, Denton, Texas, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Kennedy, Eric ; Guzman, Francisco |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 5, p. 313-323
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| Subject: | Branding | Co-creation | Engagement | Brand identity | Model development | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-07-2015-1500 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553699