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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Kulczynski, Alicia"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Einzelhandel
Konsumentenverhalten
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
3
Werbewirkung
3
Advertising
1
Aging population
1
Alternde Bevölkerung
1
Associations
1
Attitude
1
Authenticity
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand color
1
Brand community participation
1
Brand personality
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity responsibility
1
Celebrity-Werbung
1
Co-branding
1
Community
1
Congruence
1
Consumer
1
Credibility
1
Gemeinschaft
1
Glaubwürdigkeit
1
Literature review
1
Markenartikel
1
Marketing cooperation
1
Marketing management
1
Marketingkooperation
1
Marketingmanagement
1
Offline brand communities
1
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Aufsatz in Zeitschrift
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English
5
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Kulczynski, Alicia
Grappi, Silvia
6
Phau, Ian
6
Dwivedi, Yogesh Kumar
5
Grohmann, Bianca
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Romani, Simona
5
Simintiras, Antonis C.
5
Baxter, Stacey M.
4
Guèvremont, Amélie
4
Mitchell, Vincent-Wayne
4
Pelsmacker, Patrick de
4
Roper, Stuart
4
Sharma, Piyush
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Baghi, Ilaria
3
Bruhn, Manfred
3
Buil, Isabel
3
Butcher, Luke
3
Canniford, Robin
3
De Chernatony, Leslie
3
Dens, Nathalie
3
Drennan, Judy
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Grace, Debra
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Krishen, Anjala S.
3
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European journal of marketing : EJM
The journal of brand management : an international journal
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
Journal of advertising research
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
3
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
4
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
5
Names versus faces : examining spokesperson-based congruency effects in advertising
Ilicic, Jasmina
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10010519631
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