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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing : EJM"
~person:"Bruwer, Johan"
~person:"Usman, Osly"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Advertising effects
Beziehungsmarketing
Domain-specific
1
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Latent class
1
Lebensstil
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Lifestyle
1
Lifestyle segmentation
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Bruwer, Johan
Usman, Osly
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
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Mitchell, Vincent-Wayne
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Sharma, Piyush
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Buil, Isabel
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Canniford, Robin
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De Chernatony, Leslie
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Drennan, Judy
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Grohmann, Bianca
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Lowe, Ben
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Oppewal, Harmen
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Palmeira, Mauricio
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Roper, Stuart
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Roy, Rajat
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Spence, Mark T.
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Woisetschläger, David
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Yi, Youjae
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Zielke, Stephan
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Abosag, Ibrahim
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Andrews, Lynda
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Antonetti, Paolo
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Dagger, Tracey S.
2
Dahlén, Micael
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Florack, Arnd
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European journal of marketing : EJM
Asia Pacific journal of marketing and logistics
5
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Inventi impact: service sector
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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The journal of product & brand management
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Tourism and hospitality research : THR
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Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
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