Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Year of publication: |
2017
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Authors: | Bruwer, Johan ; Li, Elton |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 9/10, p. 1552-1576
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Subject: | WRL | Domain-specific | Latent class | Lifestyle segmentation | Mixture modelling | Wine-related lifestyle | Lebensstil | Lifestyle | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Multivariate Analyse | Multivariate analysis | Marktforschung | Market research |
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