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subject:"Consumer behaviour"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"Event marketing"
~subject:"Theory"
~subject:"Welfare analysis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
Advertising
Beziehungsmarketing
Event marketing
Theory
Welfare analysis
Konsumentenverhalten
449
Theorie
80
Experiment
46
Brand management
27
Markenführung
27
Brand
26
Emotion
26
Markenartikel
26
Brand image
24
Markenimage
24
Decision
23
Entscheidung
23
Personality psychology
23
Persönlichkeitspsychologie
23
Relationship marketing
23
Advertising effects
22
Market research
22
Marktforschung
22
USA
22
United States
22
Werbewirkung
22
Behavioral economics
21
Deutschland
21
Einzelhandel
21
Germany
21
Perception
21
Retail trade
21
Verhaltensökonomik
21
Wahrnehmung
21
Werbung
18
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Preismanagement
15
Pricing strategy
15
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Online availability
All
Undetermined
105
Free
2
Type of publication
All
Article
442
Book / Working Paper
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Fallstudie
Übersichtsarbeit
Article in journal
442
Arbeitspapier
432
Working Paper
432
Graue Literatur
413
Non-commercial literature
413
Systematic review
8
Case study
7
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
379
German
70
Author
All
Gierl, Heribert
16
Walsh, Gianfranco
9
Wagner, Udo
6
Foxall, Gordon R.
5
Gröppel-Klein, Andrea
5
Lynn, Michael
5
Ranyard, Rob
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Azar, Ofer H.
4
Bauer, Hans H.
4
Grunert, Klaus G.
4
Huber, Frank
4
Kenning, Peter
4
Morschett, Dirk
4
Sauer, Nicola E.
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Balderjahn, Ingo
3
Decker, Reinhold
3
Del Missier, Fabio
3
Ebster, Claus
3
Esch, Franz-Rudolf
3
Gärling, Tommy
3
Herrmann, Andreas
3
Hilton, Denis J.
3
Hoelzl, Erik
3
Li, Shu
3
Paas, Leonard J.
3
Paetz, Friederike
3
Ratchford, Brian Thomas
3
Schneider, Helmut
3
Wilken, Robert
3
Albrecht, Carmen-Maria
2
Antonides, Gerrit
2
Bagozzi, Richard P.
2
Bambauer-Sachse, Silke
2
Benkenstein, Martin
2
Bloem, J. G.
2
Bonini, Nicolao
2
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Published in...
All
Harvard business review : HBR
Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Marketing : ZFP ; journal of research and management
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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Source
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ECONIS (ZBW)
449
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449
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1
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
Saved in:
2
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives
Klopfer, Lisa-Marie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014634758
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
5
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
6
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
7
Eyes on the account size : interactions between attention and budget in consumer choice
Amasino, Dianna R.
;
Dolgin, Jack
;
Huettel, Scott A.
- In:
Journal of economic psychology : research in economic …
97
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014334241
Saved in:
8
The stability of self-control in a population-representative study
Cobb-Clark, Deborah A.
;
Kong, Nancy
; …
- In:
Journal of economic psychology : research in economic …
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014276898
Saved in:
9
Impulsiveness moderates the effects of exogenous attention on the sensitivity to gains and losses in risky lotteries
Hirmas, Alejandro
;
Engelmann, Jan
- In:
Journal of economic psychology : research in economic …
95
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014276912
Saved in:
10
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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