Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives
Year of publication: |
2024
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Authors: | Klopfer, Lisa-Marie |
Published in: |
Marketing : ZFP ; journal of research and management. - MĂĽnchen : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 46.2024, 1, p. 20-39
|
Subject: | Customer experiences | Customer experience management | Customer satisfaction | Customer loyalty | Insurance industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lebensversicherung | Life insurance | Kundenzufriedenheit | Versicherung | Insurance |
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