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subject:"Consumer behaviour"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing management : a cultural perspective"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Beziehungsmarketing"
~subject:"Canada"
~subject:"Theory"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
Beziehungsmarketing
Canada
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Market research
3
Marktforschung
3
USA
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3
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Impact assessment
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Marketingmanagement
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1999-2002
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Consumer surplus
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1
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Cova, Véronique
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Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing communications
Marketing : ZFP ; journal of research and management
Marketing management : a cultural perspective
Working paper / National Bureau of Economic Research, Inc.
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Consumer-brand relationships : theory and practice
16
Cross-cultural and critical perspectives on brands
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Multichannel-Management
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
13
Brand management ; Vol. 2
12
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
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ECONIS (ZBW)
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1
Designing policies to make cars greener : a review of the literature
Anderson, Soren T.
;
Sallee, James M.
-
2016
Persistent link: https://www.econbiz.de/10011490303
Saved in:
2
Paternalism and energy efficiency : an overview
Allcott, Hunt
-
2014
Persistent link: https://www.econbiz.de/10010396217
Saved in:
3
Search frictions and market power in negotiated price markets
Allen, Jason
;
Clark, Robert
;
Houde, Jean-François
-
2014
Persistent link: https://www.econbiz.de/10010258313
Saved in:
4
The economic importance of financial literacy : theory and evidence
Lusardi, Annamaria
;
Mitchell, Olivia S.
-
2013
Persistent link: https://www.econbiz.de/10009740794
Saved in:
5
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
6
Behavioral public economics : welfare and policy analysis with non-standard decision makers
Bernheim, Bert Douglas
;
Rangel, Antonio
-
2005
Persistent link: https://www.econbiz.de/10003130131
Saved in:
7
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
8
(Re)thinking distribution strategy : principles from sustainability
Dobscha, Susan
;
Prothero, Andrea
;
McDonagh, Pierre
- In:
Marketing management : a cultural perspective
,
(pp. 461-474)
.
2012
Persistent link: https://www.econbiz.de/10009508073
Saved in:
9
Second-hand markets : alternative forms of retailing
Roux, Dominique
;
Guiot, Denis
- In:
Marketing management : a cultural perspective
,
(pp. 427-442)
.
2012
Persistent link: https://www.econbiz.de/10009508076
Saved in:
10
The ecology of the marketplace experience : from consumers' imaginary to design implications
Borghini, Stefania
;
Maclaran, Pauline
;
Bonnin, Gaël
; …
- In:
Marketing management : a cultural perspective
,
(pp. 408-426)
.
2012
Persistent link: https://www.econbiz.de/10009508078
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