Interpretive marketing research : using ethnography in strategic market development
Year of publication: |
2012
|
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Authors: | Moisander, Johanna ; Valtonen, Anu |
Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 246-260
|
Subject: | Marktforschung | Market research | Ethnologie | Ethnology | Konsumentenverhalten | Consumer behaviour |
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