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subject:"Consumer behaviour"
~isPartOf:"Household economic behaviors"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
Konsumentenverhalten
849
USA
262
United States
262
Theorie
162
Theory
162
Experiment
64
Estimation
48
Schätzung
48
Private consumption
41
Privater Konsum
41
Behavioral economics
38
Verhaltensökonomik
38
Perception
30
Wahrnehmung
30
Advertising effects
29
Werbewirkung
29
Brand
28
Brand management
28
Markenartikel
28
Markenführung
28
Preis
28
Price
28
Savings
27
Sparen
27
Advertising
26
Emotion
26
Impact assessment
26
Preismanagement
26
Pricing strategy
26
Werbung
26
Wirkungsanalyse
26
Decision
25
Entscheidung
25
Brand image
24
Deutschland
24
Germany
24
Markenimage
24
Online retailing
24
Online-Handel
24
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All
Undetermined
292
Free
210
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All
Book / Working Paper
432
Article
417
Type of publication (narrower categories)
All
Arbeitspapier
431
Working Paper
431
Article in journal
414
Aufsatz in Zeitschrift
414
Graue Literatur
412
Non-commercial literature
412
Systematic review
8
Übersichtsarbeit
8
Case study
3
Fallstudie
3
Aufsatz im Buch
1
Bibliografie enthalten
1
Bibliography included
1
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1
Collection of articles of several authors
1
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1
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1
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1
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English
779
German
70
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All
Gierl, Heribert
17
Walsh, Gianfranco
9
Cawley, John H.
7
Gruber, Jonathan
7
Nevo, Aviv
7
Abaluck, Jason
6
Laibson, David I.
6
Wagner, Udo
6
Allcott, Hunt
5
Einav, Liran
5
Foxall, Gordon R.
5
Gröppel-Klein, Andrea
5
Hurd, Michael D.
5
Knittel, Christopher R.
5
Lynn, Michael
5
Mullainathan, Sendhil
5
Ranyard, Rob
5
Schramm-Klein, Hanna
5
Stephens, Melvin
5
Swoboda, Bernhard
5
Agarwal, Sumit
4
Azar, Ofer H.
4
Baker, Scott
4
Bauer, Hans H.
4
Beshears, John
4
Choi, James J.
4
Fisman, Raymond
4
Gillingham, Kenneth
4
Grunert, Klaus G.
4
Hastings, Justine S.
4
Hendel, Igal
4
Herrmann, Andreas
4
Houde, Sébastien
4
Huber, Frank
4
Kenning, Peter
4
Madrian, Brigitte C.
4
McFadden, Daniel
4
Morschett, Dirk
4
Sallee, James M.
4
Sauer, Nicola E.
4
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Institution
All
Opportunity Insights Team
1
Published in...
All
Household economic behaviors
Journal of economic psychology : research in economic psychology and behavioral economics
Marketing : ZFP ; journal of research and management
Working paper / National Bureau of Economic Research, Inc.
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
515
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
849
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1
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849
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1
Young customer responses to service robots vs. Humans in luxury retail : a multidisciplinary approach
Rancati, Gaia
;
Bartolotta, Sabrina
;
Mauri, Maurizio
; …
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 3-19
Persistent link: https://www.econbiz.de/10014632883
Saved in:
2
Evaluating customer experience management in the insurance industry : empirical studies of company and customer perspectives
Klopfer, Lisa-Marie
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014634758
Saved in:
3
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
4
Design of cues on supply chain encryption through blockchain technology and animal welfare compliance on meat product packaging
Gröppel-Klein, Andrea
;
Kirsch, Kenya-Maria
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 38-52
Persistent link: https://www.econbiz.de/10014340547
Saved in:
5
Balancing consumer self-benefits and altruism in online shopping : examining consumer preferences for customized and personalized cause-related marketing campaigns versus price dis...
Schreiner, Timo
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 53-74
Persistent link: https://www.econbiz.de/10014340548
Saved in:
6
Effects of the variation of rhetorical ambiguity on advertising persuasion : mediating role of the mental imagery and moderating role of the tolerance to ambiguity
Mzoughi, Mohamed-Nabil
;
Chaieb, Safa
;
Garrouch, Karim
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10014340549
Saved in:
7
Eyes on the account size : interactions between attention and budget in consumer choice
Amasino, Dianna R.
;
Dolgin, Jack
;
Huettel, Scott A.
- In:
Journal of economic psychology : research in economic …
97
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014334241
Saved in:
8
The stability of self-control in a population-representative study
Cobb-Clark, Deborah A.
;
Kong, Nancy
; …
- In:
Journal of economic psychology : research in economic …
95
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014276898
Saved in:
9
Impulsiveness moderates the effects of exogenous attention on the sensitivity to gains and losses in risky lotteries
Hirmas, Alejandro
;
Engelmann, Jan
- In:
Journal of economic psychology : research in economic …
95
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014276912
Saved in:
10
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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