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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Brand
Konsumentenverhalten
4
Advertising effects
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Markenimage
2
Werbewirkung
2
Advertising
1
Beziehungsmarketing
1
China
1
Comparison
1
Environmental consciousness
1
Greenhouse gas emissions
1
Relationship marketing
1
Russia
1
Russland
1
South Korea
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Südkorea
1
Treibhausgas-Emissionen
1
Umweltbewusstsein
1
Vergleich
1
Werbung
1
brand consumer's congruity
1
brand popularity
1
brand relationship quality
1
brand's sports sponsorship
1
carbon offset
1
consumer decision-making style
1
consumer evaluation
1
consumer knowledge
1
consumer's characteristics
1
cross-national
1
green consumption
1
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English
4
Author
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Ko, Eunju
Laroche, Michel
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Foxall, Gordon R.
5
Lynn, Michael
5
Ranyard, Rob
5
Smit, Edith G.
5
Azar, Ofer H.
4
Chang, Chun-Tuan
4
Grunert, Klaus G.
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Del Missier, Fabio
3
Diehl, Sandra
3
Eisend, Martin
3
Gärling, Tommy
3
Hilton, Denis J.
3
Hoelzl, Erik
3
Li, Shu
3
Mueller, Barbara
3
Naderer, Brigitte
3
Paas, Leonard J.
3
Ratchford, Brian Thomas
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Antonides, Gerrit
2
Avramova, Yana R.
2
Bloem, J. G.
2
Boerman, Sophie C.
2
Bonini, Nicolao
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Charalambides, Laetitia
2
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Published in...
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International journal of advertising : the quarterly review of marketing communications
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of business research : JBR
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
International marketing review
3
International journal of consumer studies
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
Advances in culture, tourism and hospitality research
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural buyer behavior
1
Emerald insight
1
Handbook of strategic e-business management
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Routledge companions
1
Social and environmental issues in advertising
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
4
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1
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4
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4
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1
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
4
Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
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