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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Applequist, Janelle"
~person:"Kang, Moon Young"
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Consumer behaviour
Advertising
3
Advertising effects
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Werbewirkung
3
Werbung
3
Automobile insurance
1
Beziehungsmarketing
1
Bibliometrics
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Bibliometrie
1
Brand management
1
Charity emotion advertisement
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E-commerce
1
Electronic Commerce
1
Emotion
1
Kfz-Versicherung
1
Markenführung
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Search engine
1
Segmenting search keywords
1
Social Web
1
Social web
1
Suchmaschine
1
advertising return
1
computerized automatic emotional content analysis
1
emotional match
1
emotional valence
1
multi-modal content analysis
1
online auto insurance
1
online purchase decision process
1
post timing
1
search advertising
1
social media
1
text analysis
1
text length by emotional type
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Applequist, Janelle
Kang, Moon Young
Beckert, Johannes
3
Evans, Nathaniel J.
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Choi, Yung Kyun
2
Hudders, Liselot
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lou, Chen
2
Naderer, Brigitte
2
Segijn, Claire M.
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Shin, Wonsun
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Shoenberger, Heather
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Xie, Quan
2
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
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Badenes-Rocha, Alberto
1
Bang, Hye Jin
1
Bazi, Saleh
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Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
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Borchers, Nils S.
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Brady, Mairead
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Breves, Priska
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Bright, Laura F.
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Britt, Brian
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Burgers, Christian
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Cao, Yang
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Cao, Yue
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Cauberghe, Veroline
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Chan, Terri H.
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Chen, Kuan-Ju
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Cheong, Yunjae
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1
KAIST College of Business Working Paper Series
1
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ECONIS (ZBW)
3
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Understanding online users by segmenting their search keywords : empirical analysis from online auto insurance search advertising
Kim, Sunghoon
;
Kang, Moon Young
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 892-909
Persistent link: https://www.econbiz.de/10013209456
Saved in:
2
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
3
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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