How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Jameson L. Hayes, Guy Golan, Brian Britt and Janelle Applequist
| Year of publication: |
2020
|
|---|---|
| Authors: | Hayes, Jameson L. ; Golan, Guy ; Britt, Brian ; Applequist, Janelle |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 1, p. 131-165
|
| Subject: | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1596446 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200475