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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Applequist, Janelle"
~person:"Shoenberger, Heather"
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Consumer behaviour
Konsumentenverhalten
3
Advertising
2
Advertising effects
2
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Werbewirkung
2
Werbung
2
Beziehungsmarketing
1
Confidence
1
Credibility
1
Glaubwürdigkeit
1
Instagram
1
Marketing management
1
Marketingmanagement
1
Perception
1
Product Placement
1
Product placement
1
Relationship marketing
1
Social Web
1
Social web
1
TV characters
1
Vertrauen
1
Wahrnehmung
1
advertising
1
entertainment
1
perceived authenticity
1
perceived homophily
1
social media influencers
1
wishful identification
1
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Applequist, Janelle
Shoenberger, Heather
Beckert, Johannes
3
Evans, Nathaniel J.
3
Hudders, Liselot
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Boerman, Sophie C.
2
Choi, Yung Kyun
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Seunghyun
2
Ko, Eunju
2
Lee, Jung Ah
2
Lou, Chen
2
Naderer, Brigitte
2
Pittman, Matthew
2
Segijn, Claire M.
2
Shin, Wonsun
2
Sung, Yongjun
2
Xie, Quan
2
Agrawal, Nidhi
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
Badenes-Rocha, Alberto
1
Bang, Hye Jin
1
Bazi, Saleh
1
Beatson, Amanda T.
1
Bigné Alcañiz, J. Enrique
1
Borchers, Nils S.
1
Boutsouki, Christina
1
Brady, Mairead
1
Breves, Priska
1
Bright, Laura F.
1
Britt, Brian
1
Burgers, Christian
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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1
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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