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subject:"Consumer behaviour"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Applequist, Janelle"
~subject:"Advertising effects"
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How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
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