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subject:"Consumer behaviour"
~isPartOf:"International journal of islamic marketing and branding"
~isPartOf:"Journal of retailing and consumer services"
~person:"Pantin Sohier, Gaëlle"
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Journal of retailing and consumer services
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Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
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