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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~subject:"Social web"
~subject:"Virales Marketing"
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Consumer behaviour
Social web
Virales Marketing
Konsumentenverhalten
1,522
USA
219
United States
219
Brand image
185
Markenimage
185
Brand management
165
Markenführung
165
Brand
133
Markenartikel
133
Beziehungsmarketing
129
Relationship marketing
129
Personality psychology
122
Persönlichkeitspsychologie
122
Emotion
121
Experiment
120
Advertising effects
103
Werbewirkung
103
Advertising
74
Social Web
73
Werbung
73
Cognition
72
Customer satisfaction
72
Kognition
72
Kundenzufriedenheit
72
Theorie
71
Theory
71
Decision
64
Entscheidung
64
Viral marketing
64
Internet marketing
53
Online-Marketing
53
Einzelhandel
52
Online retailing
52
Online-Handel
52
Retail trade
52
Perception
46
Wahrnehmung
46
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Undetermined
534
Free
93
Type of publication
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Article
1,511
Book / Working Paper
11
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Article in journal
1,522
Aufsatz in Zeitschrift
1,522
Collection of articles of several authors
16
Sammelwerk
16
Case study
3
Fallstudie
3
Bibliografie enthalten
2
Bibliography included
2
Systematic review
2
Übersichtsarbeit
2
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English
1,522
Author
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Warlop, Luk
12
Wyer, Robert S.
12
Janiszewski, Chris A.
11
Woodside, Arch G.
10
Gijsbrechts, Els
9
Grewal, Dhruv
9
Yi, Youjae
9
Belk, Russell W.
8
Chan, Eugene Y.
8
Krishna, Aradhna
8
Laran, Juliano
8
Morales, Andrea C.
8
Rucker, Derek D.
8
Bagchi, Rajesh
7
Berger, Jonah
7
Fitzsimons, Gavan J.
7
Jiang, Yuwei
7
Lehmann, Donald R.
7
Shiv, Baba
7
Sprott, David E.
7
Vohs, Kathleen D.
7
Argo, Jennifer J.
6
Bearden, William O.
6
Dahl, Darren W.
6
Folkes, Valerie S.
6
Homburg, Christian
6
Kamakura, Wagner A.
6
Kardes, Frank R.
6
Kidwell, Blair
6
Lichtenstein, Donald R.
6
McGill, Ann L.
6
Meyers-Levy, Joan
6
Pieters, Rik
6
Ruyter, Ko de
6
Verhoef, Peter C.
6
Wilcox, Keith
6
Alba, Joseph W.
5
Bagozzi, Richard P.
5
Bigné Alcañiz, J. Enrique
5
Bijmolt, Tammo H. A.
5
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
SpringerLink / Bücher
287
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,522
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
5
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
6
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
7
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
8
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
9
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
10
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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