How gamifying AI shapes customer motivation, engagement, and purchase behavior
Maher Georges Elmashhara, Roberta De Cicco, Susana C. Silva, Maik Hammerschmidt, Maria Levi Silva
| Year of publication: |
2024
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|---|---|
| Authors: | Elmashhara, Maher Georges ; De Cicco, Roberta ; Silva, Susana C. ; Hammerschmidt, Maik ; Silva, Maria Levi |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 1, p. 134-150
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| Subject: | artificial intelligence | customer engagement | gamification | gamified chatbots | perceived autonomy | purchase behavior | utilitarian and hedonic motivations | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Motivation | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21912 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467479