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subject:"Consumer behaviour"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Experiment"
~subject:"Social web"
~subject:"Virales Marketing"
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Consumer behaviour
Experiment
Social web
Virales Marketing
Konsumentenverhalten
550
Social Web
82
Beziehungsmarketing
74
Brand management
74
Markenführung
74
Relationship marketing
74
Brand image
63
Markenimage
63
Internet marketing
53
Online-Marketing
53
Brand
48
Markenartikel
48
Theorie
42
Theory
42
Innovation adoption
41
Innovationsakzeptanz
39
Online retailing
38
Online-Handel
38
Advertising effects
35
Werbewirkung
35
Innovation diffusion
33
Innovationsdiffusion
33
Einzelhandel
31
Innovation
31
Retail trade
31
Customer satisfaction
29
Kundenzufriedenheit
29
E-commerce
27
Electronic Commerce
27
Advertising
26
Dienstleistungsqualität
26
Personality psychology
26
Persönlichkeitspsychologie
26
Service quality
26
Viral marketing
26
Werbung
25
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549
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2
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551
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551
Collection of articles of several authors
6
Sammelwerk
6
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English
551
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Gijsbrechts, Els
9
Warlop, Luk
9
Shin, Jungwoo
7
Verhoef, Peter C.
6
Barnes, Stuart J.
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Dekimpe, Marnik G.
5
Lee, Daeho
5
Neslin, Scott A.
5
Pauwels, Koen
5
Hajli, Nick
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Qian, Lixian
4
Yuen, Kum Fai
4
Chan, Eugene Y.
3
Chen, Shih-Chih
3
Dwivedi, Yogesh Kumar
3
Frank, Björn
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Jun, Duk Bin
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Mou, Jian
3
Natter, Martin
3
Ooi, Keng-Boon
3
Park, Yuri
3
Paul, Justin
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Tan, Garry Wei-Han
3
Teck Ming Tan
3
Wang, Xueqin
3
Xiong, Jie
3
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Technological forecasting & social change : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
SpringerLink / Bücher
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
551
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1
Efficient subsidy distribution for hydrogen fuel cell vehicles based on demand segmentation
Park, Soyeong
;
Maeng, Kyuho
;
Shin, Jungwoo
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014250109
Saved in:
2
Predicting consumers' purchase intention through fast fashion mobile apps : the mediating role of attitude and the moderating role of COVID-19
Pop, Rebeka-Anna
;
Hlédik, Erika
;
Dabija, Dan Cristian
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250229
Saved in:
3
Consumers' attitudes toward low-carbon consumption based on a computational model : evidence from China
Wu, Zhonghuan
;
Duan, Chunlin
;
Cui, Yuting
;
Qin, Rong
- In:
Technological forecasting & social change : an …
186PA
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250437
Saved in:
4
Understanding the dark side of gamified interactions on short-form video platforms : trough a lens of expectations violations theory
Zhou, Fei
;
Lin, Youhai
;
Mou, Jian
;
Cohen, Jason F.
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250850
Saved in:
5
The role of values and ethics in influencing consumers’ intention to use autonomous vehicle hailing services
Qian, Lixian
;
Yin, Juelin
;
Huang, Youlin
;
Liang, Ya
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014250974
Saved in:
6
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
7
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
8
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboratio...
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
9
Influence of pro-environmental behaviour towards behavioural intention of electric vehicles
Shanmugavel, Nagarajan
;
Balakrishnan, Janarthanan
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014326585
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10
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
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