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subject:"Consumer behaviour"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of hospitality marketing & management"
~person:"Ieva, Marco"
~subject:"Social web"
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Ieva, Marco
Han, Heesup
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International journal of retail & distribution management
Journal of hospitality marketing & management
Journal of retailing and consumer services
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Journal of advertising research
1
Journal of service theory and practice
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Springer Proceedings in Business and Economics
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention
Veloso, Mónica
;
Ieva, Marco
;
Gómez-Suárez, Mónica
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10014438602
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2
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
3
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
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