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subject:"Consumer behaviour"
~isPartOf:"International studies of management and organization"
~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Chapleo, Chris"
~subject:"Brand architecture"
~subject:"Unternehmenskultur"
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International studies of management and organization
The Routledge companion to contemporary brand management
The journal of brand management : an international journal
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Brands in higher education challenges and potential strategies
Chapleo, Chris
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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