Brands in higher education challenges and potential strategies
Year of publication: |
2015
|
---|---|
Authors: | Chapleo, Chris |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 45.2015, 2, p. 150-163
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Hochschule | Higher education institution | Großbritannien | United Kingdom |
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