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subject:"Consumer behaviour"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Albers, Sönke"
~person:"Gierl, Heribert"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
23
Advertising effects
11
Werbewirkung
11
Advertising
9
Werbung
9
Theorie
6
Theory
6
Brand image
5
Markenimage
5
Brand management
4
Emotion
4
Markenführung
4
Perception
4
Wahrnehmung
4
Decision theory
3
Entscheidungstheorie
3
Brand
2
Brand Evaluations
2
Deutschland
2
Experiment
2
Gender
2
Germany
2
Geschlecht
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Narrative Methode
2
Narrative method
2
Preismanagement
2
Pricing strategy
2
Präferenztheorie
2
Retailing
2
Theory of preferences
2
Affect
1
Ambiguity Effect
1
Animal Cuteness
1
Animal husbandry
1
Animal protection
1
Animals
1
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3
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Article
23
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
13
German
10
Author
All
Albers, Sönke
Gierl, Heribert
Herrmann, Andreas
9
Wagner, Udo
9
Walsh, Gianfranco
9
Sauer, Nicola E.
7
Schnittka, Oliver
6
Swoboda, Bernhard
6
Bauer, Hans H.
5
Decker, Reinhold
5
Gröppel-Klein, Andrea
5
Paetz, Friederike
5
Schramm-Klein, Hanna
5
Steiner, Winfried J.
5
Boztuğ, Yasemin
4
Eisend, Martin
4
Homburg, Christian
4
Kenning, Peter
4
Kim, Jungkeun
4
Meißner, Martin
4
Morschett, Dirk
4
Schneider, Helmut
4
Tscheulin, Dieter K.
4
Wagner, Gerhard
4
Wiedmann, Klaus-Peter
4
Wilken, Robert
4
Bagozzi, Richard P.
3
Balderjahn, Ingo
3
Barone, Michael J.
3
Bekk, Magdalena
3
Benkenstein, Martin
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Ebster, Claus
3
Esch, Franz-Rudolf
3
Gensler, Sonja
3
Guhl, Daniel
3
Hildebrandt, Lutz
3
Hruschka, Harald
3
Huber, Frank
3
Koschate, Nicole
3
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Published in...
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Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
Marketing letters : a journal of research in marketing
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Marketing : journal of research and management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Journal of business research : JBR
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of electronic commerce : IJEC
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
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All
ECONIS (ZBW)
23
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23
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date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
3
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
4
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Effectiveness of animal images in advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
7
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
8
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
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