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subject:"Consumer behaviour"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of international consumer marketing"
~person:"Arora, Amit"
~subject:"Advertising effects"
~subject:"Business ethics"
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Consumer behaviour
Advertising effects
Business ethics
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Authenticity
1
Brand
1
Country-of-origin
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Luxury diffusion versus parent brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
New product development
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Rules of origin
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Ursprungsregeln
1
contagion
1
country of manufacture (COM)
1
country of origin (COO)
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country-of-manufacture
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country-of-origin
1
design newness
1
diffusion branding
1
experimental design
1
experimental research
1
hedonic versus utilitarian products
1
incrementally new products
1
levels of product involvement
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purchase intentions
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really new products
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technical newness
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utilitarian versus hedonic product categories
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Arora, Amit
Khare, Arpita
7
Vitell, Scott J.
7
Phau, Ian
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Schlegelmilch, Bodo B.
5
Singh, Jatinder Jit
5
Meng, Juan
4
Román, Sergio
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Allan, David
3
Arli, Denni
3
Arora, Anshu
3
Bodur, H. Onur
3
Chikweche, Tendai
3
De Bock, Tine
3
Doran, Caroline Josephine
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Gentina, Élodie
3
Grohmann, Bianca
3
Gruber, Verena
3
Iglesias, Oriol
3
Laroche, Michel
3
Liu, Yu
3
Lopes, Evandro Luiz
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Lu, Long-Chuan
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Madadi, Rozbeh
3
Markovic, Stefan
3
Nepomuceno, Marcelo Vinhal
3
Peloza, John
3
Rose, Gregory
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
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Journal of business ethics : JOBE
Journal of international consumer marketing
Journal of promotion management : JPM
2
International Marketing and Management Research
1
International journal of cross cultural management
1
International journal of emerging markets
1
Springer eBook Collection
1
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ECONIS (ZBW)
3
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu
;
Arora, Amit
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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