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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of consumer marketing"
~isPartOf:"The journal of services marketing"
~person:"Guzman, Francisco"
~person:"Phau, Ian"
~subject:"China"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
China
Social web
Konsumentenverhalten
15
Brand management
9
Markenführung
9
Brand image
8
Markenimage
8
Brand
6
Markenartikel
6
Beziehungsmarketing
5
Relationship marketing
5
Brand equity
4
Luxury goods
4
Luxusgüter
4
Designation of origin
3
Emotion
3
Herkunftsbezeichnung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Brand love
2
Brand personality
2
Ingredient branding
2
Adaptation
1
Affect
1
Attitudes
1
Brand activism
1
Brand architecture
1
Brand attitude
1
Brand authenticity
1
Brand extension
1
Brand identity
1
Branding
1
COVID-19
1
Cluster analysis
1
Clusteranalyse
1
Co-creation
1
Comparison
1
Consumer animosity
1
Consumer behavior
1
Consumers
1
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Undetermined
14
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Article
15
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Aufsatz in Zeitschrift
Article in journal
15
Language
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English
15
Author
All
Guzman, Francisco
Phau, Ian
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Mattila, Anna S.
14
Sharma, Piyush
14
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Teng, Lefa
11
Balaji, M. S.
10
Beatty, Sharon E.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Foxall, Gordon R.
8
Merchant, Altaf
8
Shukla, Paurav
8
Wong, IpKin Anthony
8
Xia, Lan
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Grunert, Klaus G.
7
Gupta, Suraksha
7
Hollebeek, Linda D.
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
Liu, Martin J.
7
Martin, Drew
7
McLean, Graeme J.
7
Melewar, T. C.
7
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Published in...
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of consumer marketing
The journal of services marketing
The journal of product & brand management
9
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Journal of international consumer marketing
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
International marketing review
2
Strategic change
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
15
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1
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of
15
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date (oldest first)
1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
3
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
6
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
7
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
8
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
9
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
10
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
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