Applying consumer-based brand equity in luxury hotel branding
Matthew Tingchi Liu, IpKin Anthony Wong, Ting-Hsiang Tseng, Angela Wen-Yu Chang, Ian Phau
| Year of publication: |
December 2017
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|---|---|
| Authors: | Liu, Matthew Tingchi ; Wong, IpKin Anthony ; Tseng, Ting-Hsiang ; Chang, Angela Wen-yu ; Phau, Ian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 192-202
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| Subject: | Brand equity | Brand attitude | Purchase intention | Service brand | Luxury hotel | Markenimage | Brand image | Hotellerie | Hotel industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.06.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771690