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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"The journal of services marketing"
~person:"Liu, Martin J."
~person:"Phau, Ian"
~subject:"Adaptation"
~subject:"Japan"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Adaptation
Japan
Social web
Konsumentenverhalten
13
Brand management
7
Markenführung
7
Brand
4
Brand image
4
Luxury goods
4
Luxusgüter
4
Markenimage
4
Beziehungsmarketing
3
Markenartikel
3
Relationship marketing
3
Social Web
3
Advertising effects
2
Emotion
2
Ingredient branding
2
Internet marketing
2
Online-Marketing
2
Werbewirkung
2
Advertising
1
Archetype
1
Brand attitude
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
China
1
Cluster analysis
1
Clusteranalyse
1
Cognition
1
Cognitive dissonance
1
Comparison
1
Conflict
1
Consumer behavior
1
Consumer devotion
1
Convenience
1
Coronavirus
1
Corroboration
1
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Undetermined
12
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Article
13
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
13
Language
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English
13
Author
All
Liu, Martin J.
Phau, Ian
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Mattila, Anna S.
15
Diamantopoulos, Adamantios
14
Sharma, Piyush
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Filieri, Raffaele
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Seo, Yuri
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Das, Gopal
8
Merchant, Altaf
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Foxall, Gordon R.
7
Geuens, Maggie
7
Grunert, Klaus G.
7
Gupta, Suraksha
7
Gustafsson, Anders
7
Kim, Kyung Hoon
7
Klaus, Philipp
7
Martin, Drew
7
McLean, Graeme J.
7
Melewar, T. C.
7
Minton, Elizabeth A.
7
Oppewal, Harmen
7
Paul, Justin
7
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Published in...
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
The journal of services marketing
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia-Pacific journal of business administration
1
European journal of marketing
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
International marketing review
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Supply chain management : an international journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
13
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1
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10
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13
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement
Sood, Abhinav
;
Quintal, Vanessa Ann
;
Phau, Ian
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10012798379
Saved in:
4
A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
5
Redefining "masstige" luxury consumption in the post-COVID era
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 239-254
Persistent link: https://www.econbiz.de/10013194531
Saved in:
6
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
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