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subject:"Consumer behaviour"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
2,571
Brand management
483
Markenführung
483
Brand image
464
Markenimage
464
Beziehungsmarketing
453
Relationship marketing
453
Brand
276
Markenartikel
271
Social Web
257
Customer satisfaction
244
Kundenzufriedenheit
244
Internet marketing
225
Online-Marketing
225
Emotion
207
Online retailing
195
Online-Handel
195
Dienstleistungsqualität
189
Service quality
189
Advertising effects
175
Werbewirkung
175
Luxury goods
164
Luxusgüter
164
Viral marketing
163
Virales Marketing
163
Personality psychology
145
Persönlichkeitspsychologie
145
Einzelhandel
141
Retail trade
141
Holiday behaviour
139
Urlaubsverhalten
139
USA
122
United States
122
Advertising
121
Werbung
116
China
104
Perception
102
Wahrnehmung
101
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Undetermined
1,764
Free
34
Type of publication
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Article
2,561
Book / Working Paper
10
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
2,571
Conference paper
22
Konferenzbeitrag
22
Collection of articles of several authors
21
Sammelwerk
21
Conference proceedings
4
Konferenzschrift
4
Case study
3
Fallstudie
3
Bibliografie enthalten
1
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1
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1
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English
2,571
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Han, Heesup
33
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Richard, Marie-Odile
12
Teng, Lefa
12
Wong, IpKin Anthony
12
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Mattila, Anna S.
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Wang, Cheng Lu
9
Choi, Jeonghye
8
Guzman, Francisco
8
Kim, Jinkyung Jenny
8
Merchant, Altaf
8
Phau, Ian
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Flavián Blanco, Carlos
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Insin
7
Kim, Kyung Hoon
7
Kim, Seongseop
7
Liu, Martin J.
7
McLean, Graeme J.
7
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Institution
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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Journal of business research : JBR
Journal of travel and tourism marketing
The journal of consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
2,571
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
3
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
4
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
5
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
6
Sharing is caring? : the effect of negative peer-to-peer experiences on loyalty intentions in the sharing economy
Grüner, Alina
;
Postel, Lea
;
Schumann, Jan Hendrik
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556705
Saved in:
7
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
8
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
9
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
10
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
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