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subject:"Consumer behaviour"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Social web
Konsumentenverhalten
868
Beziehungsmarketing
149
Relationship marketing
149
Customer satisfaction
108
Kundenzufriedenheit
108
Dienstleistungsqualität
99
Service quality
99
Preismanagement
94
Pricing strategy
94
Internet marketing
84
Online-Marketing
84
Online retailing
82
Online-Handel
82
Theorie
81
Theory
81
Hotel industry
78
Hotellerie
78
Brand image
76
Brand management
76
Markenführung
76
Markenimage
76
Social Web
75
Viral marketing
65
Virales Marketing
65
Gastronomie
60
Restaurant industry
60
Experiment
57
Einzelhandel
52
Retail trade
52
USA
49
United States
49
E-commerce
47
Electronic Commerce
47
Emotion
47
Werbewirkung
43
Brand
41
Markenartikel
41
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Undetermined
522
Free
30
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Article
867
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
866
Aufsatz in Zeitschrift
866
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
Language
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English
868
Author
All
Grewal, Dhruv
7
Han, Heesup
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Ghose, Anindya
6
Kumar, V.
6
Ramkissoon, Haywantee
6
Schreier, Martin
6
Wilbur, Kenneth C.
6
Dahl, Darren W.
5
Fuchs, Christoph
5
Girotra, Karan
5
Hosanagar, Kartik
5
Liu, Yan
5
MacInnis, Deborah J.
5
Mattila, Anna S.
5
Netessine, Serguei
5
Prayag, Girish
5
Su, Xuanming
5
Vulcano, Gustavo
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Amaldoss, Wilfred
4
Baloglu, Seyhmus
4
Cobanoglu, Cihan
4
Dukes, Anthony
4
Guo, Liang
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Jiang, Baojun
4
Johnson, Eric J.
4
Lamberton, Cait
4
Lee, Dokyun
4
Lee, Seonjeong
4
Lim, Weng Marc
4
Line, Nathaniel D.
4
Liu, Peggy J.
4
Mavondo, Felix
4
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Institution
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Published in...
All
Journal of hospitality marketing & management
Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
287
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
868
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1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
7
Buy now pay (pain?) later
deHaan, Ed
;
Kim, Jungbae
;
Lourie, Ben
;
Zhu, Chenqi
- In:
Management science : journal of the Institute for …
70
(
2024
)
8
,
pp. 5586-5598
Persistent link: https://www.econbiz.de/10015047181
Saved in:
8
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
9
Social connectedness and well-being of elderly customers : do employee-to-customer interactions matter?
Feng, Kuo
;
Altinay, Levent
;
Alrawadieh, Zaid
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10013545829
Saved in:
10
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
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