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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Online-Handel
Konsumentenverhalten
1,321
Brand management
423
Markenführung
423
Brand image
366
Markenimage
366
Brand
242
Markenartikel
237
Beziehungsmarketing
213
Relationship marketing
213
Einzelhandel
159
Retail trade
159
Social Web
110
Social web
110
Internet marketing
105
Online-Marketing
105
Online retailing
96
Advertising effects
75
Werbewirkung
75
Emotion
71
Luxury goods
71
Luxusgüter
71
Preismanagement
71
Pricing strategy
71
Marketing management
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Marketingmanagement
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66
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65
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64
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64
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60
Designation of origin
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58
Customer satisfaction
57
Kundenzufriedenheit
57
Cultural identity
56
Kulturelle Identität
55
Personality psychology
55
Persönlichkeitspsychologie
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Grewal, Dhruv
14
Guzman, Francisco
9
Khare, Arpita
7
Michaelidou, Nina
7
Nordfält, Jens
7
Piacentini, Maria
7
Belk, Russell W.
6
Breugelmans, Els
6
Campo, Katia
6
Harris, Lloyd C.
6
Hogg, Margaret K.
6
Phau, Ian
6
Roggeveen, Anne L.
6
Sharma, Piyush
6
Verhoef, Peter C.
6
Blut, Markus
5
Carlson, Jamie
5
Fetscherin, Marc
5
Monroe, Kent B.
5
Veer, Ekant
5
Veloutsou, Cleopatra
5
Bagozzi, Richard P.
4
Burton, Scot
4
Calantone, Roger J.
4
Dass, Mayukh
4
Jin, Liyin
4
Krystallis, Athanasios
4
McKechnie, Sally
4
Meng, Juan
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Stoel, Leslie
4
Suri, Rajneesh
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Torres, Ivonne M.
4
Tynan, Caroline
4
Xue, Fei
4
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Journal of international consumer marketing
Journal of marketing management : MM
Journal of retailing
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of travel and tourism marketing
316
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,322
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
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2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
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7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
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8
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
9
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
10
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
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