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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of retailing"
~person:"Chikweche, Tendai"
~subject:"Customer satisfaction"
~subject:"Online retailing"
~subject:"Online-Handel"
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Consumer behaviour
Customer satisfaction
Online retailing
Online-Handel
Konsumentenverhalten
3
Africa
1
Afrika
1
Asia
1
Australia
1
Australien
1
Betriebliche Wertschöpfung
1
Bottom of pyramid
1
Brand management
1
Cultural identity
1
Customer integration
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Ethnic group
1
Ethnische Gruppe
1
Kulturelle Identität
1
Kundenintegration
1
Markenführung
1
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Marketingmanagement
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Middle class
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Migranten
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1
Mittelschicht
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Mobile communications
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Motivation
1
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1
Social network
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Soziale Integration
1
Soziales Netzwerk
1
Target group
1
Value creation
1
Zielgruppe
1
acculturation
1
branding
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consumer behavior ethnic
1
digital mobile telephony technologies
1
ethnic identity
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Chikweche, Tendai
Grewal, Dhruv
13
Khare, Arpita
7
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Phau, Ian
5
Burton, Scot
4
Calantone, Roger J.
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Bagozzi, Richard P.
3
Bearden, William O.
3
Biswas, Abhijit
3
Chebat, Jean-Charles
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Fazli-Salehi, Reza
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Gauri, Dinesh Kumar
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Gavish, Yossi
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Hardesty, David M.
3
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3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
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Journal of international consumer marketing
Journal of retailing
Journal of Consumer Marketing
1
Journal of business research : JBR
1
Journal of international marketing
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
The journal of consumer marketing
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ECONIS (ZBW)
3
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1
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
Saved in:
2
An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai
;
Shindi, Jimmy
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 394-412
Persistent link: https://www.econbiz.de/10013361577
Saved in:
3
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
Saved in:
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