An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Year of publication: |
2022
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Authors: | Chikweche, Tendai ; Shindi, Jimmy |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 394-412
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Subject: | Bottom of pyramid | digital mobile telephony technologies | motivating drivers | value co-creation | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Motivation | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
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