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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Beziehungsmarketing
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Brand
202
Markenartikel
200
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
65
Online-Marketing
65
Luxury goods
59
Luxusgüter
59
Designation of origin
56
Herkunftsbezeichnung
56
Werbewirkung
54
China
50
USA
50
Cultural identity
49
United States
49
Kulturelle Identität
48
Emotion
42
Online retailing
40
Online-Handel
40
Viral marketing
39
Virales Marketing
39
Brand loyalty
36
National culture
35
Nationalkultur
35
Preismanagement
33
Pricing strategy
33
India
32
Indien
32
Personality psychology
32
Persönlichkeitspsychologie
32
Advertising
31
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21
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Article
706
Book / Working Paper
6
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711
Aufsatz in Zeitschrift
711
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
1
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English
712
Author
All
Guzman, Francisco
9
Khare, Arpita
7
Fetscherin, Marc
5
Phau, Ian
5
Meng, Juan
4
Sharma, Piyush
4
Stoel, Leslie
4
Torres, Ivonne M.
4
Veloutsou, Cleopatra
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Arora, Amit
3
Arora, Anshu
3
Balasubramanian, Siva Kumar
3
Chikweche, Tendai
3
Coker, Kesha K.
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Hegner, Sabrina
3
Herstein, Ram
3
Kang, Jiyun
3
Liu, Xin
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Maxwell, Sarah
3
Nguyen, Thuy D.
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Segev, Sigal
3
Shoham, Aviv
3
Tsai, Wanhsiu Sunny
3
Turunen, Linda Lisa Maria
3
Wagner, Udo
3
Wallace, Elaine
3
Abratt, Russell
2
Allan, David
2
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Published in...
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
712
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1
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712
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
4
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
7
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
8
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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