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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~person:"Anand, Sandip"
~person:"Arora, Amit"
~subject:"Advertising effects"
~subject:"China"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
China
Konsumentenverhalten
5
Brand image
3
Brand management
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenführung
3
Markenimage
3
Advertising
2
Music
2
Musik
2
Werbewirkung
2
Werbung
2
Advertising music
1
Attitude toward advertising music
1
Authenticity
1
Brand
1
Cluster analysis
1
Clusteranalyse
1
Country-of-origin
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Luxury diffusion versus parent brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Market segmentation
1
Marktsegmentierung
1
Music in advertising
1
Music industry
1
Musikwirtschaft
1
New product development
1
Online-Marketing
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Rules of origin
1
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English
5
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Anand, Sandip
Arora, Amit
Khare, Arpita
7
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
Matharu, Gurmeet Kaur
2
McIntyre, John R.
2
Messner, Wolfgang
2
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Published in...
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Journal of international consumer marketing
Journal of promotion management : JPM
2
International Marketing and Management Research
1
International journal of cross cultural management
1
International journal of emerging markets
1
Journal of marketing communications
1
Springer eBook Collection
1
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ECONIS (ZBW)
5
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1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
3
WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu
;
Arora, Amit
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
Saved in:
4
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
5
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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