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subject:"Consumer behaviour"
~isPartOf:"Journal of international consumer marketing"
~person:"Messner, Wolfgang"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"China"
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Consumer behaviour
Advertising effects
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China
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national culture
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panic buying
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Messner, Wolfgang
Khare, Arpita
7
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Torres, Ivonne M.
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Xue, Fei
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Journal of international consumer marketing
Journal of customer behaviour
1
Journal of strategic marketing
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ECONIS (ZBW)
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1
Effects of national culture on the extent of panic buying during the COVID-19 outbreak
Messner, Wolfgang
;
Payson, Sarah E.
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 235-254
Persistent link: https://www.econbiz.de/10013361412
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2
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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