Cultural and individual differences in online reviews
Wolfgang Messner
| Year of publication: |
2020
|
|---|---|
| Authors: | Messner, Wolfgang |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 5, p. 356-382
|
| Subject: | Airline industry | consumer behavior | cross-cultural research | hospitality industry | national culture | opinion platform | social media | word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2020.1722980 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012312900