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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Online retailing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Customer satisfaction
Online retailing
Konsumentenverhalten
619
Preismanagement
88
Pricing strategy
88
Theorie
79
Theory
79
Beziehungsmarketing
76
Relationship marketing
76
Online-Handel
64
Internet marketing
62
Online-Marketing
62
Social Web
53
Social web
53
Brand image
51
Brand management
51
Markenführung
51
Markenimage
51
Einzelhandel
50
Experiment
50
Retail trade
50
E-commerce
37
Electronic Commerce
37
Viral marketing
36
Virales Marketing
36
Marketing management
34
Marketingmanagement
34
Advertising
33
Werbewirkung
33
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33
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32
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32
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28
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28
Game theory
25
Spieltheorie
25
Decision
24
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24
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23
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353
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23
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618
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1
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617
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617
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1
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1
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English
619
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Grewal, Dhruv
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Ghose, Anindya
6
Kumar, V.
6
Schreier, Martin
6
Wilbur, Kenneth C.
6
Dahl, Darren W.
5
Fuchs, Christoph
5
Girotra, Karan
5
Hosanagar, Kartik
5
Liu, Yan
5
MacInnis, Deborah J.
5
Netessine, Serguei
5
Su, Xuanming
5
Vulcano, Gustavo
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Amaldoss, Wilfred
4
Dukes, Anthony
4
Guo, Liang
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Jiang, Baojun
4
Johnson, Eric J.
4
Lamberton, Cait
4
Lee, Dokyun
4
Liu, Peggy J.
4
Melnyk, Valentyna
4
Ofek, Elie
4
Simchi-Levi, David
4
Yang, Sha
4
Allon, Gad
3
Barone, Michael J.
3
Bassamboo, Achal
3
Belavina, Elena
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
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Journal of marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,930
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
619
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1
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
2
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
3
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
4
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
5
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
6
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
7
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
8
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
9
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
10
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
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