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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Biswas, Abhijit"
~subject:"Markenartikel"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Markenartikel
Social web
Konsumentenverhalten
4
Brand image
2
Markenimage
2
Advertising effects
1
Age congruency
1
Beziehungsmarketing
1
CRM
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Confidence
1
Cue congruency
1
Donation quantifier
1
Einzelhandelspreis
1
Frauen
1
Fundraising
1
Generation X
1
Generation Y
1
Hedonic price index
1
Hedonischer Preisindex
1
Immobilienpreis
1
Impulse purchases
1
India
1
Indien
1
Preismanagement
1
Pricing strategy
1
Product-cause fit
1
Prospect Theory
1
Prospect theory
1
Real estate price
1
Relationship marketing
1
Retail price
1
Sales promotion
1
Selling
1
Target group
1
Verkauf
1
Verkaufsförderung
1
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English
4
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Biswas, Abhijit
Grewal, Dhruv
7
Haws, Kelly L.
7
Palmatier, Robert W.
7
Walker Reczek, Rebecca
7
Barone, Michael J.
6
Kumar, V.
6
White, Katherine
6
Herrmann, Andreas
5
MacInnis, Deborah J.
5
Melnyk, Valentyna
5
Schreier, Martin
5
Verhoef, Peter C.
5
Völckner, Franziska
5
Ailawadi, Kusum L.
4
Aspara, Jaakko
4
Batra, Rajeev
4
Botti, Simona
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Janiszewski, Chris A.
4
Kim, Jungkeun
4
Puntoni, Stefano
4
Tam, Leona
4
Winterich, Karen Page
4
Bagozzi, Richard P.
3
Bell, David R.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Blanchard, Simon J.
3
Breugelmans, Els
3
Chandukala, Sandeep R.
3
Chen, Haipeng
3
Chernev, Alexander
3
Drolet, Aimee
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
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Journal of marketing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
Journal of retailing
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
4
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1
How product-cause fit and donation quantifier interact in cause-related marketing (CRM) settings : evidence of the cue congruency effect
Das, Neel
;
Guha, Abhijit
;
Biswas, Abhijit
;
Krishnan, Balaji
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011486537
Saved in:
2
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
3
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
4
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
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