Regret from postpurchase discovery of lower market prices : do price refunds help?
Year of publication: |
2011
|
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Authors: | Dutta, Sujay ; Biswas, Abhijit ; Grewal, Dhruv |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 6, p. 124-138
|
Subject: | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Prospect Theory | Prospect theory |
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