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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Markenimage
Brand management
140
Markenführung
140
Konsumentenverhalten
78
Brand image
68
Brand
49
Markenartikel
48
Social Web
23
Social web
23
Beziehungsmarketing
21
Relationship marketing
21
Internet marketing
14
Marketing management
14
Marketingmanagement
14
Online-Marketing
14
KMU
9
SME
9
Advertising effects
8
Corporate reputation
8
Firmenimage
8
Viral marketing
8
Virales Marketing
8
Werbewirkung
8
brand equity
8
branding
8
Branding
7
Emotion
7
Luxury goods
7
Luxusgüter
7
Marketing
6
Brands
5
International marketing
5
Internationales Marketing
5
Market research
5
Marktforschung
5
Product design
5
Produktgestaltung
5
Social media
5
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5
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Article
94
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1
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95
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95
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1
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1
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English
95
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Swaminathan, Vanitha
3
Abimbola, Temi
2
Ailawadi, Kusum L.
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Sarkar, Abhigyan
2
Steenkamp, Jan-Benedict E. M.
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Aledin, Samil A.
1
Alpert, Frank
1
Angle, Justin
1
Anisimova, Tatiana
1
Argo, Jennifer J.
1
Atwal, Glyn
1
Baca, Granit
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basile, Gianpaolo
1
Basuroy, Suman
1
Batra, Rajeev
1
Bengtsson, Anders
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Biedenbach, Galina
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Bodey, Kelli
1
Borraz, Stéphane
1
Brasel, S. Adam
1
Breiner, Florian
1
Breugelmans, Els
1
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Journal of marketing
Qualitative market research : an international journal
Journal of business research : JBR
472
The journal of brand management : an international journal
355
The journal of product & brand management
339
Journal of retailing and consumer services
262
European journal of marketing : EJM
100
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
91
SpringerLink / Bücher
89
Journal of marketing communications
87
International journal of hospitality management
84
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of strategic marketing
71
Journal of promotion management : innovations in planning and applied research
67
Journal of the Academy of Marketing Science
63
International journal of advertising : the review of marketing communications
62
Journal of marketing management : MM
60
Marketing letters : a journal of research in marketing
60
Journal of international consumer marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
International journal of internet marketing and advertising : IJIMA
58
The IUP journal of brand management : IJBRM
57
International marketing review
55
Journal of promotion management : JPM
55
Cogent business & management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of global marketing
50
The journal of consumer marketing
49
International journal of consumer studies
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of fashion marketing and management
46
Tourism management : research, policies, practice
45
European journal of marketing
44
Journal of travel and tourism marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of contemporary hospitality management
39
International journal of retail & distribution management
39
Journal of international marketing
39
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ECONIS (ZBW)
95
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95
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
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