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subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Social web
Konsumentenverhalten
1,531
Brand image
249
Markenimage
249
Advertising effects
243
Werbewirkung
243
Brand management
233
Markenführung
233
Beziehungsmarketing
172
Relationship marketing
172
Advertising
155
Werbung
152
Emotion
140
Internet marketing
137
Online-Marketing
137
Brand
133
Markenartikel
133
Social Web
125
Customer satisfaction
124
Kundenzufriedenheit
124
Holiday behaviour
119
Urlaubsverhalten
119
Viral marketing
118
Virales Marketing
118
Experiment
97
Tourism
91
Personality psychology
90
Persönlichkeitspsychologie
90
Tourismus
90
USA
88
United States
88
Online retailing
79
Online-Handel
79
Dienstleistungsqualität
67
Service quality
67
Marketing management
65
Marketingmanagement
65
Cognition
64
Kognition
64
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Undetermined
817
Free
122
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Article
1,520
Book / Working Paper
11
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Article in journal
1,528
Aufsatz in Zeitschrift
1,528
Collection of articles of several authors
12
Sammelwerk
12
Conference paper
8
Konferenzbeitrag
8
Case study
3
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
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English
1,531
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Woodside, Arch G.
10
Kim, Jungkeun
9
Yi, Youjae
9
Gursoy, Dogan
7
Sauer, Nicola E.
7
Sung, Yongjun
7
Bagozzi, Richard P.
6
Filieri, Raffaele
6
Han, Heesup
6
Herrmann, Andreas
6
Muehling, Darrel D.
6
Park, Sangwon
6
Taheri, Babak
6
Thomas, Veronica L.
6
Bigné Alcañiz, J. Enrique
5
Chan, Eugene Y.
5
Eisend, Martin
5
Flavián Blanco, Carlos
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Okumus, Fevzi
5
Schmitt, Bernd
5
Septianto, Felix
5
Spence, Charles
5
Sprott, David E.
5
Um, Nam-Hyun
5
Wiedmann, Klaus-Peter
5
Barone, Michael J.
4
Darley, William K.
4
Das, Gopal
4
Grewal, Dhruv
4
Guido, Gianluigi
4
Gvili, Yaniv
4
Hüttl-Maack, Verena
4
Kim, Jooyoung
4
Kim, Soojin
4
Kim, Soojung
4
Laroche, Michel
4
Lowe, Ben
4
Nicolau, Juan L.
4
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Journal of marketing communications
Marketing letters : a journal of research in marketing
Psychology & marketing
Tourism management : research, policies, practice
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,891
International journal of consumer studies
755
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
503
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
1,531
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
4
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
5
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
6
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
7
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
10
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
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